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분야
pptPart 2. Internal Analysis
Part 3. Business model Analysis
Part 4. Suggestion
1995. 11 Established company
1996. 06 Opened the Internet
shopping mall
1998. 04 Opened Ticketpark
1999. 02 Opened Bookpark
1999. 07 Enlisted KOSDAQ
2002. 12 Sold Worldcup ticket
2004. 04 Best total shopping
mall, Internet
Bookstore, Boxoffice
Lotte.com
1996. 06 Opened Internet
shopping mall
1997. 05 Internet bookstore
2000. 01 Established Lotte.com
2001. 12 Opened Lottetown
2002. 06 Integrated customer’s
data
2003. 08 Opened Lotteshoping.com
Interpark
B2B(Business to Business)
Interpark partnership program (IPP)
① Bulding of virtual marketing channel
- Shifting easy only link click to
anywhere user want website
② Motivating consumer’s needs by enriching contents
- Cooperation marketing with site
offering information
③ Making e-trades with small cost
- Joining in profit division program
Lotte.com
B2C(Business to customer)
① "Expert"system
- To provide ferther info to their customer
To communicate mutually with their
customer and expert as well
② Wish List
-To figure-out customers purchasing patterns
-To give the guide line related to customer’s
preferences and characteristics of product
③ various paying system ,
including point plus system
- Reforming of original points system
Discriminative benefits of member’s
purchasing activities
