[국제관광] KOREAN WAVE TOURISM(영문)

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레포트 > 경제경영계열
2005.08.04
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[국제관광] KOREAN WAVE TOURISM(영문)에 대한 자료입니다.

Ⅰ. Introduction
1. Korean Wave Phenomenon
2. The flow of the Korean wave
3. The reason why Asian like Korean dramas
4. The impact of Korean wave

Ⅱ. Main Subject
1.The Korean Wave's Effect on Korean Economic,
Social․ Cultural and Tourism
(1) Economic Effect
(2) Social ․ Cultural Effect
(3) Tourism Effect
2. Case of tourism products aiming The Korean Wave
(1) Winter Sonata
(2) Beautiful days
(3) Daejanggeum Tour
3. Marketing strategy to attract foreign tourists
(1) Korean Wave Cultural Center at IIA VCD Giveaway
(2) KNTO to hold Korean Food Culture Familiarization Tour
(3) A rush of Korean wave tourists in Chuncheon
4. Movie clip for promotion of korean wave tourism

Ⅲ. Conclusion

본문내용

1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart, and movies such as JSA,

2. The flow of the Korean wave
The origin of the Korean wave(Hallyu) dates back to 1997, when "A Wish Upon A Star," a story of a poor woman courted by two wealthy men, was broadcast by Phoenix TV in Hong Kong and its popularity extended into China, Taiwan and Southeast Asia. In two years after Korean TV drama had been exported to China, Korea had exported Korean popular songs to China and Korean public culture had started becoming popular in China. The term of Korean wave(Hallyu) was made by Chinese media in February, 2002 to express the fever of excitement about Korean culture in China. And then the popularity of Korean public culture extended into Taiwan, Thailand, Indonesia, Vietnam, Philippines etc throughout the Southeast Asia. Especially since 2000 the boom has gone from Korean dramas, songs, movies themselves to food, ‘Kimchi’, fashion, computer games, and household appliances all things that appear in Korean drama. We can call these entire phenomena Korean wave. The Korean fever reached its peak in Japan this year, where "Winter Sonata," produced in 2002, became a nationwide hit and was broadcast by NHK and several other television stations.

참고문헌

KNTO , 외래관광객실태조사 결과보고서, 2004
한국무역협회 무역연구소 ,한류의 경제적 효과분석 보고서
전오경,조혜정 , 한류현상과 그 지속 가능성에 관한연구, 연세대학교 학위논문
, 2004
박정욱, 한류가 한국관광이미지에 미치는 영향, 한양대학교 대학원 관광학
석사학위 논문, 2002
www. naver.com , 백과사전 이용
www.yahoo.com , 한류에 관한 자료 수집
www.tour2korea.com
www.korea.net
http://blog.naver.com/pouch/800120

#the #of #and #to #Korean #in #The #is #Wave #that

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