소개글
[통계학] 고객만족과 커피브랜드의 관계조사 -커피빈과 스타벅스에 대한 자료입니다.
목차
1. About our research
2. Hypotheses
3. Hypotheses Testing & Analysis
4. Suggestions
본문내용
Hypotheses
H1: The general satisfaction of Starburks and The coffee bean will be different according to sex.
H2: Among the customer satisfaction of Starburks and The coffee bean high satisfaction on facilities will have a good effect on customer revisit mind.
H3: Among the customer satisfaction of Starburks and The coffee bean high satisfaction of reliability will have a good effect on customer revisit mind.
H4: Among the customer satisfaction of Starburks and The coffee bean high satisfaction of assurance will have a good effect on customer revisit mind.
H5: Among the customer satisfaction of Starburks and The coffee bean high satisfaction of responsiveness will have a good effect on customer revisit mind.
H6: Among the customer satisfaction of Starburks and The coffee bean high satisfaction of empathy will have a good effect on customer revisit mind.