|The hologram appears in the spotlight while 3D graphic technology is much applied in the advertisement along the development in technology. The hologram will be used as the important media in the future and lead the people to communication moreover in the advertisement. The more information can be exchanged integrated sense through the expansion of the reality in the virtual reality which the hologram offers. Hologram is deviated from the time and spatial restriction and the expanded expression of the advertisement is possible at the formality side. Furthermore, the mutual understanding is possible with the virtual person like the actuality. For the case study, present conditions of 3 domestic hologram advertisements are analyzed based on the visibility, communicability, and functionality in the visual communication. The quality of the reality which the hologram image shows will be more improved and has to be reproduced and will be discussed after this research. The comparing analysis will be discussed with the effect of the color and textual sense influence for the reality in real environment in the virtual reality as well.