|Considering the understanding domestic food-tourist characteristics based on psychographics (e.g. lifestyle, food-related lifestyle, personality, and food-related personality traits) and the invigoration of domestic food-tour market, this study attempted to develop scale of domestic food-tourist psycho-culinary. This psycho-culinary scale for domestic foodtourist was developed based on Churchill(1979) and DeVellis(2003)"s Scale development method. In addition, this research identified discriminant and convergent validity, and reliability using exploratory factor analysis, reliability test, and confirmatory factor analysis, and criterion or predictive validity using correlation. Psycho-culinary scale was developed in the following manner. First, 83 item pools was developed based on the study of qualitative; previous studies, focus group interview, and delphi survey. Second, 54 items were generated from 876 potential food-tourists and EFA was employed to identify underlaying dimensions of domestic psycho-culinary scale. EFA identified 12 typologies to describe culinary or food tourist types; family-oriented, reliable, health-conscious, variety-seeking, challenging, social, economical, trend-setting, educated, epicure, localistic, and ambience. This scale will suggest the domestic foodtourism marketing segmentation as valuable marketing tool for promotion, communication and positioning.