|To date, little research seems to have been conducted to provide a conceptual framework outlining when and why tourists use lifestyle congruence to evaluate destination choices. This study aims at assessing the influence of lifestyle congruence as an alternative measure, and of functional congruence in predicting tourist destination choice. Five hundred questionnaires were distributed and 419 usable questionnaires were returned (response rate: 85%) with 408 completed and 12 partly completed. The study findings confirm that lifestyle congruence is a valid concept with a single dimension. At the same time, functional congruence is a valid concept with four dimensions: tourist facilities, natural environment, heritage and cultural attractions, and entertainment. The study discusses both theoretical and practical implications.