골프연습장 서비스품질과 관계적 품질이 고객 충성도에 미치는 영향
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영문초록
The goal of this research is to inquire into the influences of service quality and relational quality offered by a driving range on users` loyalty. The targets of the research are customers who use four indoor driving ranges located in Busan Metropolitan city in 2009, and 370 questionnaires were selected as the final valid samples through convenience sampling. For data processing, individual hypotheses were verified after confirming the verification of the model`s fitness through processing the data with SPSSWIN Ver. 14.0 and AMOS 7.0. The results are as follows: First, the functional quality among the service quality provided by a driving range had positive influences on users` satisfaction and loyalty. Second, the technical service among the service quality provided by a driving range had positive influences on users` satisfaction, immersion, and confidence. Third, satisfaction, immersion, and confidence, which are the relational qualities of a driving range, had positive influences on loyalty.
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