|The purpose of the study was to examine the influence of marketing strategy of martial arts performance on spectators` satisfaction and recommendation intention of foreign tourists. Questionnaires were used for research method and the questions were modified and supplemented by discussions with 6 experts after pre-research. We visited the theater and sampled 304 foreign tourists by using convenient sampling method. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were used by SPSS/PC ver. 16.0 Window. The results are as follows. Firstly, when organizing the performances of martial arts such as Taekwondo should be composed by experts of each field to secure artistry and creativity, and actors should have abilities of Taekwondo, martial art, dance, and acting for satisfying foreign tourists. Moreover, combining Korean dance or traditional ``samulnori`` which are showing Korean beauty will be also effective. Secondly, to make foreign tourists intend recommendations, it is important to be unique, speedy, ordered, and well educated staff. Also for spectator`s convenience fluent foreign language speaking staffs and producing poster, program, and brochures composed of their language are needed. Finally, foreign tourists tend to recommend it to others when they go back to their country if they`re satisfied. Therefore, services such as courtesy education, scheduling signing after performance, and preparing photo time should be strengthened.