온라인 여행커뮤니티 특성이 커뮤니티의존도와 구매의도에 미치는 영향 연구
분야
사회과학 > 관광학
저자
오석규 ( Seok Kyu Oh )
발행기관
관광경영학회
간행물정보
관광경영연구 2012년, 제52권 199~216쪽(총18쪽)
파일형식
31600789.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    The consumer`s behaviour are diversifying at on-line in accordance with the technology of information and communications on the internet based. It is experienced many kind of sector to the information retrieval, shopping and economic activity of buying by internet. This research has been extracted 4 kind of characteristic diagram of interaction, credibility, contents, interest in advance of research and researched that these characteristic diagrams affect the influence for the dependency of community and the intention of buying. Analytical researches, the outcome of the research shows that interaction and credibility of characteristic diagram affected an useful influence for the dependency of community and the intention of buying and then the dependency of community affected an useful influence for the intention of buying. Knowledge which community of source can be affected the intention of buying indirectly, this implies that a men succored by community will be possibility highly to buy since step of exploration in continuous trust.
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