In order for the re-launch of Lisbon to succeed, it is not enough to increase the ``sense of ownership`` on the part of Member State policy authorities. The ``sense of ownership`` must also increase on the part of Member State citizens. This is because the changes must be (1) on the ground and (2) long term. Policies related to Lisbon are subject to the principle of subsidiarity and the Open Method of Co-ordination, and rightly so. Further, Lisbon is not a question of cyclical recovery but long-term structural improvement. EU citizens must recognise the responsibilities they have in attaining the Lisbon goals. And in as much as citizens in some Member States do so more than in others, the relative success of the re-launch will vary across the EU.