정보의 비대칭성 해소에 대한 지불의사액 측정에 관한 연구 -소비자선호 분석을 통한 접근-
분야
사회과학 > 경영학
저자
우경봉 ( Kyoung Bong Woo )
발행기관
한일경상학회
간행물정보
한일경상논집 2012년, 제57권 209~225페이지(총17페이지)
파일형식
0f200665.pdf [무료 PDF 뷰어 다운로드]
  • ※ 본 자료는 참고용 논문으로 수정 및 텍스트 복사가 되지 않습니다.
  • 구매가격
    5,700원
    적립금
    171원 (구매자료 3% 적립)
    이메일 발송  스크랩 하기
    자료 다운로드  네이버 로그인
    영문초록
    This paper tries to measure the information asymmetry of Korea automotive market. Warranty of secondhand car market is assumed as proxy variable of information asymmetry in the paper. There is no country has institution such as government secondhand car market warranty. So, we can say that warranty of Korea secondhand car market is unique institution. Stated preference data were using for measuring WTP (willingness to pay) for attributes of secondhand car including warranty and collected by being based on conjoint analysis. Collected consumer stated preference data were analyzed using mixed logit model. 2670 data were used for this analysis and simulation set 1000 random draws was operated for each datum. As results of estimation, WTPs for ``year`` and ``mile`` are 730,000₩ and 1,290,000₩ respectively. And WTP for warranty is estimated to 4,890,000₩. This huge WTP for warranty seems to reflect information asymmetry of Korea secondhand car market.
    사업자등록번호 220-87-87785 대표.신현웅 주소.서울시 서초구 방배로10길 18, 402호 대표전화.070-8809-9397
    개인정보책임자.박정아 통신판매업신고번호 제2017-서울서초-1765호 이메일 help@reportshop.co.kr
    copyright (c) 2009 happynlife. steel All reserved.