연구논문(硏究論文) : 심리적 문화체험이 직무성과에 미치는 영향연구 -화장품판매조직 내부고객을 위한 문화마케팅사례-
분야
자연과학 > 가정
저자
안종숙 ( Jong Suk An ) , 이정만 ( Jeong Man Lee )
발행기관
한국패션비즈니스학회
간행물정보
패션비즈니스 2012년, 제16권 제5호, 74~87페이지(총14페이지)
파일형식
1k901200.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    The service industry will be essentially extended during the economic growth and industrial development. Especially, the role of workers meeting the customers in service industry is very important from the view point of purchase intention. So many companies in service industry endeavor to increase the work efficacies of workers through the various prizes and incentives, and improve the job performance by additional education. Recently, the incentive tours are comprehensively accepted as an efficient tool to promote the loyalty and job performance of workers. The incentive tours enable the worker to gain the cultural experiences. They will experience not only the natural heritages and antiques, but also the local life culture and arts culture. The culture marketing for worker as the internal customer increase the worker`s loyalty and the ties among workers, and therefore, their job performance will be increased. The empirical results (162 workers surveyed) showed the incentive tours have improved both the individual and group``s job performance at a cosmetic sales organization. So it is recommend to plan the organization specific incentive tour in order to improve the productivity of the service organization.
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