연구논문(硏究論文) : 한국 중국과 홍콩 한국, 성인여성의 속옷 선호색상 비교 연구
분야
자연과학 > 가정
저자
차수정 ( Su Joung Cha )
발행기관
한국패션비즈니스학회
간행물정보
패션비즈니스 2012년, 제16권 제5호, 106~113페이지(총8페이지)
파일형식
1k901202.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    This study intend to research color preferences about innerwear(specially brassiere) and draw a comparison of color preference``s differences among the Korea, China and Hong Kong. The subjects of study are female students of universities in Korea, China and Hong Kong. The data analysis was done with the statistical treatment in SPSS 14.0, and the results are as follows. Female students of universities in Korea, China and Hong Kong are distinguished from wearing color and preference color of innerwear. Korea and China female students prefer skin color to the other color but most of Hong Kong female students prefer black color. In case of red color, Korea female students don``t select a red color as a preference color but even if some students select a red color, China and Hong Kong females prefer a red color. The traditional color opinions of Korea, China and Hong Kong are the same as a Yin-Yang School. But these days they have different color opinions because of cultural, political and ideological elements. Korea females like skin and white colors because these colors don``t appear on the outwear surface. Korean have an inclination toward conservatism and use the color according to ideological and deceptive orders of the Confucianism. Hong Kong have a different color preference from China because they have chances of receiving the other cultures for example United Kingdom, Japan and so on.
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