의류상품의 온라인 대량고객화 제품추천 서비스에 대한 소비자의 감정적, 인지적 반응
분야
자연과학 > 가정
저자
문희강 ( Heekang Moon ) , 이현화 ( Hyun Hwa Lee )
발행기관
한국의류학회
간행물정보
한국의류학회지 2012년, 제36권 제11호, 1222~1236페이지(총15페이지)
파일형식
02806075.pdf [무료 PDF 뷰어 다운로드]
  • ※ 본 자료는 참고용 논문으로 수정 및 텍스트 복사가 되지 않습니다.
  • 구매가격
    5,500원
    적립금
    165원 (구매자료 3% 적립)
    이메일 발송  스크랩 하기
    자료 다운로드  네이버 로그인
    영문초록
    This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers` cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants pro-vided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influ-ence on OMC product evaluations and arousal. The results showed that OMC product recommendation ser-vice positively affected cognitive and affective responses. The findings of the study suggest that OMC re-tailers might pay attention to the affective and cognitive responses of consumers through product recommend-dation services that can enhance product evaluations and OMC usage intentions.
    사업자등록번호 220-87-87785 대표.신현웅 주소.서울시 서초구 방배로10길 18, 402호 대표전화.070-8809-9397
    개인정보책임자.박정아 통신판매업신고번호 제2017-서울서초-1765호 이메일 help@reportshop.co.kr
    copyright (c) 2009 happynlife. steel All reserved.