영문초록
The previous other research has greatly advanced the understanding of e-Shopping, e-Satisfaction and e-Loyalty by providing a theoretical framework. But previous research has not investigated the tenants of the framework across various e-Satisfaction and structural relationships between other variables on travel service web-site. So, this study examines the relationships between electronic shopping value, e-satisfaction, overall satisfaction and e-loyalty on travel agency in Korea. Data obtained from survey of travel consumer who purchased travel product through web-site of travel agency. In this research, the e-shopping value(hedonic and utilitarian shopping value) has positive effects on e-satisfaction, overall satisfaction and e-loyalty. And the e-satisfaction has positive effects on overall satisfaction and e-loyalty. Also, the overall satisfaction has positive effects on e-loyalty. Utilitarian Shoppers prefer their overall satisfaction in easy of search to serviceability and security factor more then hedonic shoppers. On the other hand, the hedonic shoppers more enjoyed on information of travel and product during searching the internet shopping mall. From the theoretical, I discuss the literature proposal related to e-satisfaction and e-loyalty and propose the research framework. From the practical perspective, web-site managers must establish the internet infrastructure with well designed security system and travel information system which meets the users expect from e-shopping mall. Further, my results suggest that enjoyment and convenience are significant importance, so that firms should recognize customers` value and develop strategies, security systems, and web-site that further build and maintain trust.
추천자료
여행사종사원(여행사종업원,직원)직무스트레스,직무만족, 여행사종사원(여행사종업원,직원)직무스트레스와 직무만족 관계, 여행사종사원 직무만족영향요인
사회공헌활동 기업이미지 영향, 은행합병 기업대출 영향, 은행합병 기업여신 영향, EDI이용수준 기업관계 영향, 스포츠팀 기업광고 영향, IMF경제위기(IMF금융위기) 기업도산 영향, 상장제도 기업가치 영향 분석
공정관광 목적, 사례, 부정적 인식과 해결방안
고객만족경영 CS
[호텔, 브랜드, 경영, 논문, ] 호텔 브랜드가 호텔 수익에 미치는 영향에 관한 연구
대학생과 직장인을 대상으로 한 테마 여행에 대한 선호도 연구
[관광정보시스템] 관광정보시스템의 연구 동향, 제공 실태와 관광정보시스템의 문제점 및 관광정보시스템의 개선 방안 분석(사례 중심)
슬로투어리즘 트렌드 분석 걷는 관광
관광자원의 개념
[관광학] 관광행정과 정책
분야
31600823.pdf 
