친환경 유아복에 대한 인식이 유아복 구매시의 제품과 점포 선택기준에 미치는 영향- 친환경 유아복 구매자와 비 구매자 비교-
분야
자연과학 > 가정
저자
홍은비 ( Eun Bee Hong ) , 황춘섭 ( Choon Sup Hwang )
발행기관
복식문화학회
간행물정보
복식문화연구 2012년, 제20권 제6호, 895~911페이지(총17페이지)
파일형식
0b501856.pdf [무료 PDF 뷰어 다운로드]
  • ※ 본 자료는 참고용 논문으로 수정 및 텍스트 복사가 되지 않습니다.
  • 구매가격
    5,700원
    적립금
    171원 (구매자료 3% 적립)
    이메일 발송  스크랩 하기
    자료 다운로드  네이버 로그인
    영문초록
    The purpose of this study was to examine consumers` perceptions of eco-friendly children`s-wear and their impact on the selection criteria for children`s-wear and stores. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of mothers with children under the age of 13 residing in Seoul and the Gyeonggi area. Data were collected from September 2011 to October, 2011. The collected data were analyzed to find the differences between purchasers and non-purchasers of eco-friendly children`s-wear in terms of their perceptions of eco-friendly children`s-wear, as well as the influence of these perceptions on the consideration degree of criteria for the selection of children`s wear and store. The results indicate that perceptions of eco-friendly children`s-wear implied five key factors related to quality reliability, expected value, style, degree of recognition, and dissatisfaction with design and price. The results also revealed some differences between the group purchasing eco-friendly children`s-wear and the group not purchasing eco-friendly children`s-wear. These different perceptions were related to the aspects of quality reliability, expected value, style, degree of recognition. In general, the non-purchasing group displayed a lower mean score than the purchasing group. Both groups showed a low interest in aesthetic appreciation and the degree of recognition factor. The results showed that consumer`s perceptions of eco-friendly children`s-wear had an influence on the criteria for the selection of children`s-wear and store type in both groups. Considering the findings of the study, it is clear that both purchasers and non-purchasers of eco-friendly children`s-wear showed differences in their perceptions and purchasing behavior. Therefore, marketing strategies to appeal to the non-purchasing group should be differentiated from strategies used to ensure the loyalty of the purchasing group.
    사업자등록번호 220-87-87785 대표.신현웅 주소.서울시 서초구 방배로10길 18, 402호 대표전화.070-8809-9397
    개인정보책임자.박정아 통신판매업신고번호 제2017-서울서초-1765호 이메일 help@reportshop.co.kr
    copyright (c) 2009 happynlife. steel All reserved.