원저 : 병원의 사회적 책임활동에 대한 의료소비자의 인식
분야
사회과학 > 경영학
저자
이현숙 ( Hyun Sook Lee ) , 진기남 ( Ki Nam Jin ) , 김진주 ( Jin Joo Kim )
발행기관
한국병원경영학회
간행물정보
한국병원경영학회지 2012년, 제17권 제4호, 116~132페이지(총17페이지)
파일형식
62400624.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    The purpose of this study is to discover the influence of customer`s awareness toward corporate social responsibility(CSR) activities to service quality perception of the hospital. The survey was conducted on 211 patients at the general hospital in Seoul from April 2 to 30 in 2012. For the statistical analysis of data, ttest, ANOVA, and hierarchical multiple regression analysis were implemented. The results of the study were as follows. First, The personal tendency toward CSR was different by social groups. The elderly showed more tendency toward CSR. Second, there was a statistical significant relationship between the personal tendency toward CSR and the number of perceived CSR activities. Third, the effects of CSR activities were different from the perception of service quality. The awareness of volunteering social activities turned out to be negative factor of service quality perception.
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