패션 일러스트레이션을 활용한 주얼리 매장의 VMD에 관한 연구 -가상브랜드 [Xin]을 중심으로-
분야
예체능 > 미술
저자
이지현 ( Ji Hyun Lee ) , 이흠 ( Xin Lee ) , 노윤선 ( Youn Sun Roh )
발행기관
한국패션디자인학회
간행물정보
한국패션디자인학회지 2009년, 제9권 제1호, 31~45페이지(총15페이지)
파일형식
2a600124.pdf [무료 PDF 뷰어 다운로드]
  • ※ 본 자료는 참고용 논문으로 수정 및 텍스트 복사가 되지 않습니다.
  • 구매가격
    5,500원
    적립금
    165원 (구매자료 3% 적립)
    이메일 발송  스크랩 하기
    자료 다운로드  네이버 로그인
    영문초록
    Rapid change of contemporary industrial society is having great influence on fashion industry; especially the function of jewelry in the fashion world is gradually expanding due to individuality creation and self-expression. Just like the current of fashion, jewelry store also is in need of VMD production measures transmitting distinct visual image and stimulating consumer`s sensitivity, as a medium for expressing individuality. Hence, fashion illustration is to be used as a VMD device for sensitive image transmission. Therefore, this study has its purpose on emphasizing the importance of VMD for jewelry store, and using fashion illustration as the tool to maximize visual image. The results driven from such research are: first, it is realized that fashion illustration used for VMD of jewelry store can transmit distinct visual message. Second, use of fashion illustration turned out to have infinite developing possibility in VMD production, for it has the effect of having brand image recognized as one visual message to customers. Third, various application values of fashion illustration work and various applications of superficial paper were recognized by show window method using paper three-dimensionally to express body silhouette.
    사업자등록번호 220-87-87785 대표.신현웅 주소.서울시 서초구 방배로10길 18, 402호 대표전화.070-8809-9397
    개인정보책임자.박정아 통신판매업신고번호 제2017-서울서초-1765호 이메일 help@reportshop.co.kr
    copyright (c) 2009 happynlife. steel All reserved.