Rapid change of contemporary industrial society is having great influence on fashion industry; especially the function of jewelry in the fashion world is gradually expanding due to individuality creation and self-expression. Just like the current of fashion, jewelry store also is in need of VMD production measures transmitting distinct visual image and stimulating consumer`s sensitivity, as a medium for expressing individuality. Hence, fashion illustration is to be used as a VMD device for sensitive image transmission. Therefore, this study has its purpose on emphasizing the importance of VMD for jewelry store, and using fashion illustration as the tool to maximize visual image. The results driven from such research are: first, it is realized that fashion illustration used for VMD of jewelry store can transmit distinct visual message. Second, use of fashion illustration turned out to have infinite developing possibility in VMD production, for it has the effect of having brand image recognized as one visual message to customers. Third, various application values of fashion illustration work and various applications of superficial paper were recognized by show window method using paper three-dimensionally to express body silhouette.