By using audiovisual content as a product of image, today`s media culture express and transmit fashion images through the media`s various symbolic idols. This process can be seen as a means for the masses who receptively accomodate media culture to freely express subjective individuality and aesthetic values. These fashion images are expressed in various styles, and the most important factors are Dress, Make-up, and Hair Style. Thus, the significance of this study lies in its goal to proffer basic research data concerning Make-up and Hair Style in fashion image composition. This is done by analyzing the Make-up and Hair Styles that define the image, look, and style which compose the identities of Pop stars, who can be said to be the representative idols of 20th century. The following methodology is employed for this study. First, an understanding of the historic development and characteristics of Make-up and Hair Style is accomplished through general investigation. A thorough analysis of fashion images expressed by typical media icons such as Madonna, Um Jung-hwa, Lee Jung-hyun is done, after their classification according to domestic/foreign origins. Last of all, the design developments of the researcher`s works are presented to give this study a sense of reality. The results of this study are as follows; First, it can be deduced that the interest concerning Make-up and Hair Style, which has started alongside civilization, has changed dynamically according to era and culture. Second, Madonna was chosen as the main subject for the analysis of changes in fashion images, and it was confirmed that the main images that are expressed in her music videos can be classified as kitsch, pastiche, parody, and fetishism. Third, the two other subjects chosen for comparative analysis are Korean pop artists Um Jung-hwa and Lee Jung-hyun, and they showed similar fashion images to Madonna. Fourth, the importance of Make-up and Hair Style in fashion image changes is reconfirmed through the design development of the researcher`s works. By investigating the changes of fashion images expressed in music videos, this study has proven the importance of Make-up and Hair Style which compose multilateral fashion images, thus establishing their proper position in fashion.