인구통계적 변인과 매체접촉도에 따른 여성의 화장행동과 화장 후 심리적 기대효과
분야
예체능 > 미술
저자
최수경 ( Su Koung Choi ) , 강경자 ( Koung Ja Kang )
발행기관
한국패션디자인학회
간행물정보
한국패션디자인학회지 2007년, 제7권 제1호, 81~95페이지(총15페이지)
파일형식
2a600079.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    This study intends to examine the differences in the make-up behaviors and effect of psychological expectation after the make-up according to the demographic characteristics and contact with media of women, to clarify the relation between the make-up behaviors and effect of psychological expectation after the make-up. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. The result is summarized as follows. The make-up behaviors and effect of psychological expectation after the make-up according to the demographic characteristics and contact with media of grown up women showed significant differences partially. The makeup behavior resulted a directly proportional correlation with the effect of psychological expectation after the make-up.
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