LCCs(Low Cost Carriers) launched in 2005 have been developing quickly operating domestic and international routes. In particular, now is time to acquire special and distinctive brand image to survive in competitive airline market. This research examined the brand image influencing on the brand attitude and behavioral intentions of LCCs. The results are as follows. First, brand image impacts brand attitude but doesn`t impact behavioral intentions directly. Second, brand attitude does impact behavioral intentions. Finally for effective marketing strategy, this research suggests to build and manage good brand image factors directly connected to brand attitude and behavioral intentions.