호텔고객이 지각하는 상호작용품질이 관계결속과 관계지속의도에 미치는 영향 -신뢰의 조절효과를 중심으로-
분야
사회과학 > 관광학
저자
최우성 ( Woo Sung Choi )
발행기관
한국관광산업학회
간행물정보
Tourism Research 2012년, 제35권 171~190페이지(총20페이지)
파일형식
50500603.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    This study have three purposes. The first is to examine the relationship between interactional quality and relational commitment. The second is to examine the relationship between relational commitment and intent to relationship continuity. The third is to examine the moderating effect of trust on the relationship between interactional quality and relational commitment. The major findings of the study are summarized as follows: First, results showed that interactional quality had significant influence on relational commitment. Second, results showed that relational commitment had significant influence on intent to relationship continuity. Third, the moderating effect of trust on the relationship between interactional quality and relational commitment had not influence. So trust is not moderator variables, but independent variables of intent to relationship continuity.
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