FIT 관광객 동기유형별 호텔선택속성 차이연구
사회과학 > 관광학
박은숙 ( Eun Suk Park ) , 김상호 ( Sang Ho Kim ) , 이재섭 ( Jae Sub Lee )
Tourism Research 2012년, 제36권 231~248페이지(총18페이지)
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    The research aims to investigate differences between tourism motivation cluster and hotel selection attributes among Japanese tourists to Korea. Questionnaire was developed based on previous study and data were collected. Factor analysis and reliability analysis were used to examine validity among variables. Four dimensions of tourism motivation from previous research were used. Three clusters of tourism motivation type which include: ``simple visit type``, ``indifferent type`` and ``multi-purpose type`` were identified from K-means cluster analysis. Three clusters were justified by discriminant analysis accordingly. Then, the data and research questions were examined using ANOVA by PSAW 18.0 statistics. The results show that there are differences among all hotel selection attributes along with cluster. Specifically, ``simple visit type`` cluster is interested in food and beverage part while ````indifferent type`` cluster is interested in basic service. Lastly, ``multi-purpose type`` cluster is interested in basic service, accompany facility, overall environment and fame factor.
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