영문초록
The research aims to investigate differences between tourism motivation cluster and hotel selection attributes among Japanese tourists to Korea. Questionnaire was developed based on previous study and data were collected. Factor analysis and reliability analysis were used to examine validity among variables. Four dimensions of tourism motivation from previous research were used. Three clusters of tourism motivation type which include: ``simple visit type``, ``indifferent type`` and ``multi-purpose type`` were identified from K-means cluster analysis. Three clusters were justified by discriminant analysis accordingly. Then, the data and research questions were examined using ANOVA by PSAW 18.0 statistics. The results show that there are differences among all hotel selection attributes along with cluster. Specifically, ``simple visit type`` cluster is interested in food and beverage part while ````indifferent type`` cluster is interested in basic service. Lastly, ``multi-purpose type`` cluster is interested in basic service, accompany facility, overall environment and fame factor.
분야
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