약국의 입지특성 및 서비스품질이 약국의 추천의도에 미치는 영향에 관한 연구
분야
사회과학 > 경제학
저자
김우영 ( Woo Young Kim ) , 최민섭 ( Min Seub Choi )
발행기관
한국부동산분석학회
간행물정보
부동산학연구 2012년, 제18권 제4호, 197~216페이지(총20페이지)
파일형식
49100553.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    The purpose of this study is to explore the effects of pharmacy service quality and location characteristic of pharmacy on the pharmacy revisit and recommendation based on quantitative analysis. The data were gathered from pharmacy customers who visited the pharmacy. they were asked to assess the pharmacy service quality, ranging the location, intension to revisit and recommendation. A total of 541 usable questionnaires were used for the survey. These hypothesized relationships concerning many kinds of factors were verified by covariance modeling, using SPSS 15.00 and AMOS 7.0 programs. The methods for the study were confirmatory and structural analyses. The results of the study are as follows First, pharmacy service quality had a significant effect customer revisit, Second, location characteristic of pharmacy had a significant effect customer revisit, Last, customer revisit had a significant effect on the intension to recommendation to other customers.
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