This article explores into the regulation of financial promotion under the Fincncial Services and Markets Act2000. FSMA2000 has two features diffetent from the previous legislations. Firest, the former adopts a function-based regularory approach, while the latter did an institution-based one. The former gets rid of the latter`s shorycoming that under the latter unlike regulations apply even where the regulatory objects have the same nature or function. Second, the former includes more regulations unique to financial business than the latter. Under FSMA2000, these characteristics are conspicuous with regard to the regulation of financial promotion. On the other hand, Korean law does not integrate regulations of financial promotion, and includes few regulations thereof peculiar to financial promotion. Therefore, it is suggested that Korean law get some lessons from FSMA2000.