This study examined the concept of fairness and its presence as a tourism phenomenon. With this aim, the authors limited focus towards the phenomenon of what is considered fair or unfair as perceived and/or experienced amongst tourism stake holders as discussed in the form of discourse. The former topic area addresses the approach of fairness revealed in prior research on fair tourism, fair travel, and responsible tourism. This approach was later additionally divided into two sub-categories; ``fairness of region benefits``, and ``fairness of tourism supply``. In the fairness of region benefits, the relationship of ``region and tourism developer``, ``region and tourists`` and ``region, developer, and tourists`` were heavily discussed. In the fairness of tourism supply, the themes of ``unfairness among developers`` and ``unethical behaviors of tourists and tourism developers`` were subsequently addressed. Focused on these approaches, this article suggested potential solutions for unfairness that occur between subjects in tourism system.