This study attempted to contribute to a number of the suggested relationships between perceived value, satisfaction, and behavioral intentions in a tourism context. It used a multidimensional dimension of perceived value including not only cognitive values known as functional, monetary and time and effort value but also affective values such as social, emotional and novelty value. Data were collected from pleasure travellers in Jeju. The derived implications on the basis of these analyses are as follows; First, the perceived values except social value are all affective factors to the tourist satisfaction, Second, behavioral intentions are decided by all the perceived values as well as tourist satisfaction. Finally, the major values affecting satisfaction and behavioral intention are different. Time and effort value, and monetary value are major factors influencing tourist satisfaction; however, according to the study, emotional and functional values represent the most influential factors towards tourists` behavioral intentions.