패밀리 레스토랑의 소비자가 지각하는 관계혜택과 관계의 질 -고객관계 성향을 중심으로-
분야
사회과학 > 관광학
저자
김현정 ( Hyun Jung Kim )
발행기관
한국관광학회
간행물정보
관광학연구 2012년, 제36권 제8호, 139~159페이지(총21페이지)
파일형식
19701644.pdf [무료 PDF 뷰어 다운로드]
  • ※ 본 자료는 참고용 논문으로 수정 및 텍스트 복사가 되지 않습니다.
  • 구매가격
    6,100원
    적립금
    183원 (구매자료 3% 적립)
    이메일 발송  스크랩 하기
    자료 다운로드  네이버 로그인
    영문초록
    The purposes of the study were (1) to identify if relational benefits had positive influences on relationship quality (satisfaction and commitment), (2) to examine if there were significant differences of relational benefits and relationship quality in terms of relationship frequency and relationship duration, and (3) to investigate interaction effects of relationship frequency on the relationships between relationship duration and relational benefits/relationship quality. The results showed that satisfaction was positively influenced by relational benefits, while commitment was affected by all types of relational benefits. In addition, there were significant differences of relational benefits and relationship qualities in terms of relationship frequency. However, there were no significant differences of relationship benefits and relationship qualities in terms of relationship duration. Additionally, there were no interaction effects of relationship frequency and relationship duration to evaluate relationship qualities. Managerial implications were discussed.
    오늘 본 자료
    더보기
    • 오늘 본 자료가 없습니다.
    본 학술논문은 한국학술정보㈜ 각 학회간에 저작권 계약이 체결된 것으로 HAPPY학술이 제공하고 있습니다.
    본 저작물을 불법적으로 이용시는 법적인 제재가 가해질 수 있습니다.
    사업자등록번호 220-87-87785 대표.신현웅 주소.서울시 서초구 방배로10길 18, 402호 대표전화.070-8809-9397
    개인정보책임자.박정아 통신판매업신고번호 제2017-서울서초-1765호 이메일 help@reportshop.co.kr
    copyright (c) 2009 happynlife. steel All reserved.