대학급식소 고객만족도 측정을 위한 다문항 척도 개발
분야
사회과학 > 관광학
저자
김학선 ( Hak Seon Kim ) , 윤지현 ( Ji Hyun Yoon )
발행기관
한국관광학회
간행물정보
관광학연구 2012년, 제36권 제8호, 297~315페이지(총19페이지)
파일형식
19701651.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    University foodservice plays a fundamental role in students satisfaction of campus life and their educational experience as a whole. This priority is offset by a growing number of operational challenges including the management of cost structors and labor relations affecting the campus foodservice industry and its competitive environment. Given this, maintaining existing customers and securing potential customers remains a critical task for university food service providers; and as such the purpose of this study was to develop a multiple-item scale for measuring customers` satisfaction with university foodservice. A Structured questionnaire was administered to a sample of 810 customers at four college food services in Seoul, South Korea. Three considerations, titled ``food,`` ``sanitation,`` and ``service and amenity,`` were identified by exploratory factor analysis (EFA). Empirically, these 14 items and three dimensions of college students` satisfaction with foodservice operation also were supported by the confirmatory factor analysis (CFA). This result suggests that this scale would be suitably used to evaluate customer satisfaction with university foodservice.
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