놀이성에 따른 일탈적 관광행동의 차이분석
분야
사회과학 > 관광학
저자
이훈 ( Hoon Lee ) , 최일선 ( Il Sun Choi )
발행기관
한국관광학회
간행물정보
관광학연구 2012년, 제36권 제9호, 241~260페이지(총20페이지)
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19701665.pdf [무료 PDF 뷰어 다운로드]
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    This study examined the phenomenon of deviant tourist behavior. This tourist behaviour is seen as being deeply related to tourists` inherent propensity which is highly dependent on playfulness. In order to understand tourist behavior, the relationship between playfulness, deviant tourist behaviour and tourist satisfaction were analysed from a total of 1148 survey responses collected from an online survey. The results showed higher playfulness of tourist influences on more deviant tourist behaviour. Otherwise stated, deviant tourist behavior is a desire for hedonic value; one such is playfulness as an approach of hedonic value. Thus, human beings` playfulness influences on their behaviour in tourist destinations. Moreover, there were relationships between deviant tourist behaviour and tourist satisfaction. Specifically, there was a negative causal relationship between social deviant behaviour and satisfaction. As it could be stated, tourists whom indicated social deviant experiences at tourist destinations, they could experience greater legal and social risks which could reduce their satisfaction. However, in the case of internal deviant tourist behavior, there were positive causal relationship with satisfaction. The result of analysis further showed that more commitment in the tourism, the tourist satisfaction was more increased.
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