게임형 스마트 폰 관광어플리케이션을 활용한 U-관광서비스의 체험성, 만족 및 태도변화의 관계 -수원 화성박물관 U-SEUM 개발과 시범운용을 중심으로-
분야
사회과학 > 관광학
저자
엄서호 ( Seo Ho Um ) , 윤자연 ( Ja Yon Yun ) , 김재원 ( Jae Won Kim )
발행기관
한국관광학회
간행물정보
관광학연구 2012년, 제36권 제9호, 295~313페이지(총19페이지)
파일형식
19701668.pdf [무료 PDF 뷰어 다운로드]
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    With the availability of technology, heritage sites, such as museums, have been increasing developing smart phone applications as a tool to provide more enjoyable and educational experiences for visitors. The Suwon Hwaseong museum, located at the UNESCO world heritage site, recently introduced the U-SEUM service ? an Android smart-phone application which functions with a Location Based System (LBS). To assess its impact, a total of 221 valid reponses were collected to measure visitor experiences to identify the relationships amongst visitation variables including on-site experience, satisfaction and changed attitudes toward the U-SEUM. Five dimensions of the U-SEUM experience were extracted by through exploratory factor analysis. Path analysis with AMOS package showed that fun and education were significant antecedents to satisfaction of the U-SEUM while fun and novelty as well as satisfaction were significant antecedents to changed attitudes toward the U-SEUM. Togetherness was not significant to either satisfaction or changed attitude while fun was significant to both satisfaction and changed attitude toward U-SEUM. The experiential dimensions of the U-SEUM need to refined and confirmed by further research, involving the applicability of smart phone applications in heritage tourism.
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