쇼핑품질과 쇼핑위험이 만족 및 쇼핑행동의도에 미치는 영향
분야
사회과학 > 관광학
저자
윤유식 ( Yoo Shik Yoon ) , 손해경 ( Hae Kyung Sohn ) , 한송희 ( Song Hee Han )
발행기관
한국관광학회
간행물정보
관광학연구 2013년, 제37권 제1호, 191~213페이지(총23페이지)
파일형식
19701696.pdf [무료 PDF 뷰어 다운로드]
  • ※ 본 자료는 참고용 논문으로 수정 및 텍스트 복사가 되지 않습니다.
  • 구매가격
    6,300원
    적립금
    189원 (구매자료 3% 적립)
    이메일 발송  스크랩 하기
    자료 다운로드  네이버 로그인
    영문초록
    This paper was to investigate effects of shopping quality and shopping risk on future behavioral intention (satisfaction, repurchase behavioral intention, recommendation) in shopping tourism, based on theories of consumer behavior. Data were collected from tourists who visited shopping centers in special tourist zones designated by ministry of culture, sports and tourism. Total 1,759 questionnaires were analysed. Results of the study are as follow. Firstly, it was found that shop quality and accessibility were variables influencing on satisfaction, and accessibility was a variable on repurchase behavior. Salesperson factor and product factor had significant positive effects on satisfaction, repurchase behavior, and recommendation intention. Secondly, psychological/ performance factors of shopping risk decreased satisfaction, repurchase behavior, and recommendation intention. Thirdly, satisfaction had positive effects on repurchase behavior and recommendation intention. Fourthly, it was analyzed that satisfaction had mediated effects while shopping quality influencing on repurchase behavior and recommendation intention. The findings were discussed in the context of invigoration of shopping tourism.
    오늘 본 자료
    더보기
    • 오늘 본 자료가 없습니다.
    본 학술논문은 한국학술정보㈜ 각 학회간에 저작권 계약이 체결된 것으로 HAPPY학술이 제공하고 있습니다.
    본 저작물을 불법적으로 이용시는 법적인 제재가 가해질 수 있습니다.
    사업자등록번호 220-87-87785 대표.신현웅 주소.서울시 서초구 방배로10길 18, 402호 대표전화.070-8809-9397
    개인정보책임자.박정아 통신판매업신고번호 제2017-서울서초-1765호 이메일 help@reportshop.co.kr
    copyright (c) 2009 happynlife. steel All reserved.