The purpose of this study was to examine the relationship among tourists` images, satisfaction, and repeat visit intention at rural areas. The survey was undertaken for two months period during October of 2009 in two rural areas. Two hundred twenty seven respondents were selected and invited to participated in this study. The results of this study found a significant, positive relationship between tourists` cognitive images and tourists` satisfaction. This study also indicated that rural tourists` satisfaction had a significant, positive relationship with their repeat visit intention. However, there are a positive relationship between tourists` affective images and satisfaction. Finally, there are also positive structural relationships among tourists` image, satisfaction, and repeat visit intention at rural areas. Additionally, some implications must be considered when interpreting the results. First, this study supports a theoretical framework for measuring a scale of rural tourism images. Second, finding from this study provides an opportunity to explore the relationship among rural tourism image, satisfaction, and repeat visit intention at a rural area. Finally, given that few empirical study on rural tourism image, findings of this study could help tourism planners and practitioners to manage the rural tourism region for the perspective of sustainable tourism.