농촌관광이미지가 관광객 만족 및 재방문의도에 미치는 영향 -완주 창포마을과 아산 외암마을을 사례로-
분야
사회과학 > 관광학
저자
김병국 ( Byung Gook Kim ) , 김용기 ( Yong Ki Kim ) , 박석희 ( Suk Hee Park )
발행기관
한국관광학회
간행물정보
관광학연구 2013년, 제37권 제1호, 303~324페이지(총22페이지)
파일형식
19701701.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    The purpose of this study was to examine the relationship among tourists` images, satisfaction, and repeat visit intention at rural areas. The survey was undertaken for two months period during October of 2009 in two rural areas. Two hundred twenty seven respondents were selected and invited to participated in this study. The results of this study found a significant, positive relationship between tourists` cognitive images and tourists` satisfaction. This study also indicated that rural tourists` satisfaction had a significant, positive relationship with their repeat visit intention. However, there are a positive relationship between tourists` affective images and satisfaction. Finally, there are also positive structural relationships among tourists` image, satisfaction, and repeat visit intention at rural areas. Additionally, some implications must be considered when interpreting the results. First, this study supports a theoretical framework for measuring a scale of rural tourism images. Second, finding from this study provides an opportunity to explore the relationship among rural tourism image, satisfaction, and repeat visit intention at a rural area. Finally, given that few empirical study on rural tourism image, findings of this study could help tourism planners and practitioners to manage the rural tourism region for the perspective of sustainable tourism.
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