This study attempted to evaluate the effect and role of job search stress upon learning intention, perceived behavioral control, learning attitude, and subjective norm of University students majoring in Tourism. Regression analysis were conducted based on the Theory of Planned Behavior. Job search stress was found to have the most significant affect on students` learning intention. There was difference in job search stress by the class year of students, and there was a difference in the effect of job search stress upon learning intention. The result revealed that when subjects were divided into a high stress group and a low stress group, according to the degree of job search stress, there were differences between the groups on perceived behavioral control, learning attitude, subjective norm, and learning intention. The greatest differences between groups were first for learning intention and then learning attitudes. Further, the high stress group showed a more significant effect on subjective norm upon learning intention as they did for perceived behavioral control of behavior upon learning intention. The study concludes with the implications of the findings and the limitations of the study and future research ideas.