The purpose of this study is to develop the fairness-oriented tourism scale and to analyze the implications in it. The later Rawls` justice theory has been taken for the theoretical framework of this study. This research constructs six concepts of fairness tourism(tourist process fairness, tourist compensation fairness, local rights fairness, local exchange fairness, local interaction fairness, and ecological rights and exchange fairness) and forty six items. It reveals the positive aspects of which the construction of fairness-oriented tourism includes understanding of interested agent of tourism, their basic rights, and the identities of others-locals. However, at the same time, it shows that there is a limitation of actualization of fairness in tourism due mainly to the fact that Koreans are inclined towards formal distributions to others and toward fair exchange and trade. Therefore it is necessary to rebuild political and practical understandings and knowledges, which can make it possible for the korean tourism to be equipped with a full-fledged fairness. This study attempted to draw the themes of fairness and fairness in an empirical tourism, not in a merely ideal and theoretical aspect of tourism. It is expected to make a big contribution to the field of tourism.