학술대회(學術大會) 우수론문(優秀論文) : 관광객 소비지출 의사결정의 합리성 -제주도 관광객을 사례로-
분야
사회과학 > 관광학
저자
정오현 ( Oh Hyun Jung ) , 고동완 ( Dong Wan Ko )
발행기관
한국관광학회
간행물정보
관광학연구 2011년, 제35권 제7호, 31~50페이지(총20페이지)
파일형식
19701864.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    The rationality of tourists` expenditure decision making has been a controversy in the field of tourism and behavioral economics. Using a sample of tourists visiting Jeju island, this study examined whether tourists` expenditure decision making is rational or irrational. Particularly, this study separately examined each of the three different types of the tourists` consumption expenditures: food and beverage, transportation and lodging, and cultural and entertainment. Date were conveniently collected from 150 tourists of Jeju island at a rental car shop on June 2011. In order to test the rationality of the tourists`s expenditure, the respondents were asked about their expected and real expenditure on the three different types of expenditure before they rented a car and when they returned the car. Results showed that tourists consumption expenditure decision making could be characterized by both rationality and irrationality. Overall, the tourists were likely to spend their expenditure rationally. However, in terms of the entertainment & shopping items, the respondents were likely to spend their expenditure irrationally.
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