Fashion savvy II: 타인의 부정적 평가에 대한 두려움, 자아존중감과 의복구매 자신감이 fashion savvy 에 미치는 영향
분야
자연과학 > 가정
저자
박혜정 ( Hye Jung Park ) , 전경숙 ( Kyung Sook Jeon )
발행기관
복식문화학회
간행물정보
복식문화연구 2013년, 제21권 제4호, 562~575페이지(총14페이지)
파일형식
0b501919.pdf [무료 PDF 뷰어 다운로드]
  • ※ 본 자료는 참고용 논문으로 수정 및 텍스트 복사가 되지 않습니다.
  • 구매가격
    5,400원
    적립금
    162원 (구매자료 3% 적립)
    이메일 발송  스크랩 하기
    자료 다운로드  네이버 로그인
    영문초록
    The purpose of this study was to test the determinants of fashion savvy. As determinants, this study examined fear of negative evaluation by others and self esteem as subject-related variables and consumer confidence in fashion decisions as the product-related variable. It was hypothesized that fear of negative evaluation and self esteem influence fashion savvy both directly and indirectly through consumer confidence in fashion decisions. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, factor analysis and path analysis were conducted. Tests of the hypothesized path show that one factor of fear of negative evaluation and self esteem influence fashion savvy directly and indirectly through consumer confidence in fashion decisions. More specifically, ``fear of negative impression and judgment`` factor negatively influences ``marketing literacy`` and ``consumer self-efficacy`` of fashion savvy. whereas self-esteem positively influences ``consumer self-efficacy`` of fashion savvy. In addition, consumer confidence in fashion decisions influences all six factors of fashion savvyThe implications of these findings and suggestions for future study are also discussed
    사업자등록번호 220-87-87785 대표.신현웅 주소.서울시 서초구 방배로10길 18, 402호 대표전화.070-8809-9397
    개인정보책임자.박정아 통신판매업신고번호 제2017-서울서초-1765호 이메일 help@reportshop.co.kr
    copyright (c) 2009 happynlife. steel All reserved.