LEAN-NPD적용에 따른 구조방정식모델 실증분석
사회과학 > 경영학
김계수 ( Gye Soo Kim ) , 정성택 ( Seong Taek Jeong )
품질경영학회지 2013년, 제41권 제3호, 355~369페이지(총15페이지)
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    Purpose: This study is about Lean-NPD (New Product Development), Lean-NPD is Pulip Line`s New Product Development type. This study introduced Lean-NPD Definition, Case Study, and Research Model of Lean-NPD, Empirical results of this survey will be provide suggestions to workers. Methods: Researcher developed research model about Lean-NPD activities. And researched Lean-NPD, This study analyzed model fitness and path significant with SEM(Structural Equation Model). Results: Fitness of the research model was satisfactory level. Leadership capabilities and production oper-ations were significantly influence marketing capabilities(t>±1.96). Organizational culture significantly affected marketing capabilities(t>±1.96). R&D capabilities and marketing competencies had significant influence on business performance(t>±1.96). Marketing capabilities had significant influence on quantitative management performance(t>±1.96). Outstanding leadership appear to directly affect Qualitative Perforrnance(t>±1.96). Conclusion: Under the excellent leadership and management environment definite organic Lean-NPD organizational culture significantly affects the operation can be seen. Lean-NPD of operational activities to provide value to customers, customer-oriented marketing activities can be seen that more important than anything. Lean NPD based on customer needs is key factor of growth.
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