모바일 클라우드 스토리지 서비스 이용만족에 영향을 미치는 요인에 관한 실증연구
분야
사회과학 > 경영학
저자
최광두 ( Kwang Doo Choi ) , 조인수 ( In Su Cho ) , 박희준 ( Hee Jun Park ) , 이기원 ( Ki Won Lee ) , 강준모 ( Jun Mo Kang )
발행기관
한국품질경영학회
간행물정보
품질경영학회지 2013년, 제41권 제3호, 381~394페이지(총14페이지)
파일형식
23403828.pdf [무료 PDF 뷰어 다운로드]
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    영문초록
    Purpose: Nowadays, Mobile Cloud Storage services are used widely. For sustainable use of this service, we need to determine what factors affect satisfaction. Therefore. the purpose of this study is to identify the factors that influence satisfaction. Methods: To analyze factors that influence satisfaction. this study sets the factors into three dimensions such as service quality, perceived risk, and individual characteristics ami analyze the causal relationship between influence factors and satisfaction through Structural Equation Model. Results: The results of this study are as follows; among service quality, user interface and reliability influenced satisfaction, but adaptability did not have any influence. Perceived risk of illegal access had a negative influence on satisfaction, while perceived risk of privacy leakage did not have significant influence on satisfaction in perceived risk. At last. self-efficacy had a significant influence on satisfaction. Conclusion: We identified the influence factors that influence satisfaction. Our findings will be necessary for Mobile Cloud Storage service providers to strengthen their service.
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