항공사 CSR에 대한 승무원의 인식과 조직몰입의 관계에서 조직동일시의 매개효과
분야
사회과학 > 관광학
저자
강상묵 ( Sang Muk Kang ) , 장미경 ( Mig Young Jang )
발행기관
관광경영학회
간행물정보
관광경영연구 2013년, 제56권 1~19페이지(총19페이지)
파일형식
31600862.pdf [무료 PDF 뷰어 다운로드]
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    Recently, companies are keenly interested in sustainable growth, and as a tool to enhance sustainable growth they are paying attention to corporate social responsibility activities and organizational commitment. Previous studies on CSR effect focused on external stakeholders such as consumers, reporters, and not-for-the profit organizations. The purpose of this study is to examine the internal marketing effect of CSR activities on employees. This study aimed to explore the relationships among employees` perceptions of CSR, organizational Identification, organizational commitment of the airline flight attendants. In addition, it tries to find out the moderating effects that the trust have contributed to employees` perceptions of CSR and organizational commitment. In total. 280 questionnaires were distributed and 264 valid and complete questionnaires were collected for empirical data analysis. The result of this study shows that employees` perceptions of CSR has a direct effect on the organizational Identification and organizational commitment. And it has been found that the organizational Identification has a mediating effect between organizational Identification and organizational commitment.
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