전시회 체험요소가 전시회 이미지, 만족과 추천의도에 미치는 영향
분야
사회과학 > 관광학
저자
청이엔 ( Cheng Yan )
발행기관
관광경영학회
간행물정보
관광경영연구 2013년, 제56권 427~446페이지(총20페이지)
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    영문초록
    This paper establishes the empirical model based on cost-based input share, estimates Solow`s residual in the two tourism service industries which are wholesaleㆍretail and foods ㆍlodging for Kangwon and Jeju Provinces over the period 1985:1-2011:4, and analyzes the cyclicality of measured Solow`s residual. The empirical results are summarized as the followings. First, the annual growth rates of Solow`s residual were estimated to be 3.57% in wholesaleㆍretail and 1.41% in foodsㆍlodging for Kangwon Province. In Jeju Province the rates showed 4.71% in wholesaleㆍretail and 2.46% in foodsㆍlodging higher than those in Kangwon Province. Second, the correlation coefficients with the HP-filtered GDP showed the Solow`s residuals in the both industries for Kangwon and Jeju to be procyclical. Third, The comparison of productivity growth rate with real wage rate leads us to the conclusion that real wages have not been increased as much as the productivity growth rate has increased in the tourism service industries for both provinces over the sample period. The aim of this study is to identify the effect relations among experience factors, exhibition image, satisfaction and recommendation intention of visitor to exhibition. More specifically, this study adopts Pine & Gilmore`s(1998) "the three realms of an experience" (i.e.,escapist, educational and entertainment) in order to examine the underlying relationships. To achieve the purpose, this researcher conducted a questionnaire survey on visitors in exhibition. A structural equation model ing was performed to identify the relationships among the factors using SPSS 20.0 and AMOS 20.0. The study results indicated that experience factors consisted of three ones-escapist, educational and entertainment, and that the exhibition image was made up of three factors-convenience, cleanliness and emotional image. Also, all experience factors except escapist have positive impacts on exhibition image and the relationships between three experience factors, satisfaction and recommendation intention are significantly effected one another. This results are expected useful materials to manage exhibition in future.
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