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발행기관 : 재단법인 서암순창장학회130 개 논문이 검색 되었습니다.
Celebrity Entrepreneurship: How Communication Effectiveness Mediates the 5-D PATER Model and Purchase Intention
( Christian Haposan Pangaribuan ) , ( Rizki Fadlina )  재단법인 서암순창장학회, Journal of Marketing Thought [2019] 제6권 제1호, 1~10페이지(총10페이지)
TAG Celebrity Entrepreneur, Celebrity Engagement, Celebrity Endorser, Communication Effectiveness, Pur-chase, Intention
Understanding Hospitality Industry Supplier Selection: A Cross-Cultural Study
( Daewoo Park ) , ( Hema A. Krishnan ) , ( Joseph Ha )  재단법인 서암순창장학회, Journal of Marketing Thought [2019] 제5권 제4호, 1~8페이지(총8페이지)
Analyzing Consumer Socialization of Child: An Empirical Study of Elementary Students
( Ji Hoon Shin ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2019] 제5권 제4호, 9~14페이지(총6페이지)
TAG Consumer Socialization, Children, Parental Influence, Peer Group Effects, Media Effects
Will Brand Loyalty be Affected by Negative News That is not Related to the Product?
( Hyunu Park ) , ( Juyoung Pi ) , ( Min Jung Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2019] 제5권 제4호, 15~20페이지(총6페이지)
TAG Customer Loyalty, Brand Image, Product Quality, Negative News, Consumers' Generation
Blue Apron's Messages to the Market
( Sena Lee ) , ( Woojung Jang )  재단법인 서암순창장학회, Journal of Marketing Thought [2019] 제5권 제4호, 21~26페이지(총6페이지)
TAG Food Tech Industry, Meal-kit Market, Online Subscription Service
A Study on the Supply Chain Partnership in Korean Steel Industry: Focusing on the Moderating Effect of Transaction Specific Investments of Second-tier Suppliers
( Moonki Kyle Rhee )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제3호, 1~10페이지(총10페이지)
TAG second-tier suppliers, directed sourcing, asset specificity, trust, cooperation
Exploring Perceived Attitudes, Subjective Norms, and Perceived Behavioral Control on Intention of Youth Entrepreneur
( Mumin Turayev ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제3호, 10~17페이지(총8페이지)
TAG Perceived Attitudes, Subjective Norms, Behavioral Control, Intention, Youth Entrepreneur
Study on the Relative Price Difference between Online and Offline Products Focus on Age Adjustment Variables
( Sharon Smith ) , ( Jin Woo Jung ) , ( Hyo Jeong Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제3호, 17~22페이지(총6페이지)
TAG Cross-Selection, Sheth's Consumption Value, Unconscious Judgment, Online Goods Market, Functional Value
Exploring Effectiveness of Official Development Assistance: Comparison Analysis of Developing Countries
( Thida Win ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제3호, 22~33페이지(총12페이지)
TAG Foreign Aid, Infant Mortality Rate, Corruption, Governance Effectiveness, Public Management
One-Person Household and Distribution Trend
( Ji-hung Choi ) , ( Jeongtae Kim ) , ( Byounghun Ahn )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제3호, 33~41페이지(총9페이지)
TAG One-person households, Al Bong, Mil kit, Online shopping, Convenience store, Shared economy, Omni channel
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