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레포트 > 경제경영계열
2016.02.04
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Consumer Culture Theory
Retrospect and Prospect
Consumer actions
Cultural meanings
Marketplace
What is
Consumer
Culture Theory
(CCT)
In CCT, consumer culture is the central construct, conceived as a
social arrangement in which the relations between lived culture and social resources, between meaningful ways of life and the symbolic and material resources on which they depend, are mediated through markets. The consumer research inspired by this construct generally addresses the socio-cultural, experiential, symbolic, and ideological aspects of consumption.
INDEX
1.The motivation in undertaking a disciplinary rebranding exercise
2. Some caveats worth discussion in the European context
3. A broad definition of consumer culture theory research
4. A discussion on prospect of consumer culture theory
Three main issues motivated the crafting of the 2005 JCR.
1.The desire to rectify several enduring misconceptions about this tradition of culturally oriented consumer research in the broader field of consumer research.
2.The recognition that CCT research faces significant problems of social reproduction, particularly in regard to placement of new PhDs.
3. a response to a pandemic disciplinary conflation of context and methodology with theoretical agenda that impedes the diffusion and acceptance of culturally oriented consumer research.
The motivation in undertaking a disciplinary rebranding exercise
1
consumer culture
theory
ERIC J. ARNOULD
and THOMPSON

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