분야
pptxOverseas Market Research
INDEX
Chapter 1_ Overseas Market Research
1) Contents
2) Reaching Potential Buyers
Chapter 2_ Overseas Exhibitions
1) Preparation
2) Strategy
3) Follow-Up Management
2
Chapter 3_ Marketing Planning
1) Introduction
2) Verification of Regulations
Chapter 4_ 무역영어 기출문제
Chapter 1. Overseas Market Research
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4
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Market research is defined as a “component of marketing research whereby a specific market is identified and its size and other characteristics are measured.” Overseas market research is this process occurring outside of a firm’s home country, which can face a new set of boundaries such as language, culture, data collection, networking, and differences in business laws and requirements.
Overseas Market Research
Target Market
Market Demand
Consumer Research
Competitors
Products
Distribution Routes
Promotions
Pricing
5
Contents
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