ENHANCING BRAND EQUITY AND ACCOUNTABILITY

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ENHANCING BRAND EQUITY AND ACCOUNTABILITY에 대한 자료입니다.
본문내용
ENHANCING
BRAND EQUITY
AND
ACCOUNTABILITY
CONTENTS
2. 브랜드 자산 모델
2-1. brand asset valuator.
2-2. dimensions of brand knowledge.
2-3. the brand-awareness pyramid.
1. 브랜드 자산
1-1. Brand.
1-2. Brand Equity.
3. 브랜드 경영
3-1. Brand management.
1Presentation
CONTENTS
1-1. Brand.
Brand
“name, term, sign, symbol, design, or a combination of them intended to identify the goods and to differentiate them”
by American Marketing Association
CONTENTS
1-1. Brand.