Logistics and Supply Chain Challenges For the Future

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Historical Perspective on Strategy
1950s~1960s
1970s
1980s
1990s
2000s
A
Meaningful
Part
Definitions
Strategy ?
Tactics ?
Cross-docking
Inventory availability
Internet capability
Wal-Mart
Benetton
Best Buy
Customer
In-home
delivery
In-store
delivery
Standard products
ㆍGround 2nd-day, or next day shipping
ㆍTracking numbers with 2nd and next day
ㆍShip UPS ground, USPS
Oversized products
ㆍLarge TVs over 70 pounds
ㆍFurniture over 150 pounds
ㆍDelivery by company/commercial carriers
ㆍInstallation available at added cost
ㆍSelect the store for pickup.
ㆍE-mail confirmation sent
in 24 hours.
ㆍMerchandise charged
to credit card #
ㆍPickup within 7 days of
confirmation.
ㆍGo to customer service desk.
-Provide confirmation #
-Picture ID
ㆍIf item is now cheaper,
a credit is applied.
Strategy Classification
Focus
Differentiation
Cost
Source: Reprinted with the permission of The
Free Press, a division of Simon & Schuster,
Inc., from Competitive Advantage: Creasing
and Sustaining Superior Performance by
Michael E. Porter. Copyright 1985, 1998
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