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본문내용
eTEC E & C’s New Strategy:
Construction and Analytics
The organization
Background
eTEC Engineering & Construction, or eTEC in short, is a construction company whose main service is building industrial facilities such as petrochemical plants, power plants, and factories (the biggest business is oil production facilities). The companys slogan, “We build your dream”expresses its will to maximize customer satisfaction with eTEC by sharing and fostering the ideals and values that the customers pursue. The company was founded in 1997, and its revenue peaked in 2008 with $7 billion. Now the company has a total of 688 employees, $ 0.6 billion in 2016 revenue. The company’s organizational structure is as the following figure.
Problem
Since the economic downturn, the oil price has dropped (See Figure 1). The clients, who are usually the oil producers, in the oil market are much less motivated in expanding their infrastructure for oil production. Hence, eTEC was not earning enough contracts, and its main business, the construction of oil facilities, was severely damaged. The company faced a severe downturn, and the revenue has dropped significantly over the past few years (See Figure 2).
(Figure 1)
(Figure 2)
Other key players in the company’s business are the suppliers, the manufacturing companies that produce industrial machines and materials. Over the past few years, while eTEC was suffering, many of the suppliers found their way to cope with the new market environment by using new technology, the Internet of Things, or IoT. eTEC can learn from these suppliers to change the way it does its business.
참고문헌
Reference
Thomas H. Davenport (2014). Big Data @ Work.
Padraig Scully. “New Report Indicates US$11 Billion Predictive Maintenance Market By 2022, Driven By IoT Technology And New Services.” IOT ANALYTICS (March 21, 2017) https://iot-analytics.com/report-us11-billion-predictive-maintenance-market-by-2022/
Janina Bartje. “The top 10 IoT application areas - based on real IoT projects.” IOT ANALYTICS (August 16, 2016) https://iot-analytics.com/top-10-iot-project-application-areas-q3-2016/
James Manyika, Michael Chui, Peter Bisson, Jonathan Woetzel, Richard Dobbs, Jacques Bughin, Dan Aharon. (2015). “THE INTERNET OF THINGS: MAPPING THE VALUE BEYOND THE HYPE.” MCKinsey GLOBAL INSTITUTE.
APAN 5700 (Park_Construction and Analytics_12.20.2017)
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