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미국대학원_과제_애널리틱스, 빅데이터 문화_Columbia Univ_Analytics Culture에 대한 자료입니다.
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In Googles culture, a few simple doctrine rule the company. First one is to focus on the user. The founders believe if they create great products and services, they will be able to manage the rest part of the business. Second, they believed hiring as many talented engineers as possible would make creating great products and services feasible. Third, they gave engineers unprecedented power and freedom to foster creativity and flexibility in their work, and the culture where it is ok to take risks and fail. Another distinctive approach Google took is avoiding traditional management, business structure, and MBA minded structural plans as the founders believed these factors hold the company back and opted for simple process and system. The core element of Googles culture is the unique empowerment given to engineers to produce great service.
On the other hand, as noted in the article, "Our culture of innovation model builds upon dozens of studies by numerous authors," the elements that drive innovative culture described in "How Innovative is Your Company" are well structured and modeled, and study-based. They are comprised of six building blocks: resources, processes, values, behavior, climate, and success. The innovative culture in this article seems to oppose that of Google which takes learning-by-doing approach and avoids having thick business structure. However, the article takes similar approach as Google to the extent that people issues, such as behavior, climate, and values are the most important elements that shapes the culture of innovation.