분야
pptxThe New York Times Company
Incorporated in August 26 1896.
Global media organization that creates, collects and distributes news and information.
Focus and committed on creating premium content and operating with journalistic excellence
Distribute content generated by the newsroom in print, web and mobile.
The New York Times Company
In early 2017, about 3 million paid subscribers.
1.8 million were digital subscribers.
Globally in 2016 they had 122 million unique visitors on average every month.
Generated $1.6 billion in revenue in 2016
Approximately 3,000 employees, 50% union members.
The New York Times Company
2011 Launched digital subscription packages.
2014 Kinsey Wilson named editor for Innovation and Strategy.
LauraEvans SeniorVice President, Data &Insights.
Innovatingthe way they tell stories by new forms of visual and multimedia journalism.
Innovativedigital advertising.
Working to engage young readers.
We believe they could benefit from real-time data analytics.
Why people pay to read The New YorkTimes - Lydia Polgreen (Editorial Director , NYT Global)
The Times has reached another important milestone. We now make more revenue from our subscribers than we do from our advertisers.
As someone who cares deeply about independent journalism, I love the idea that our most important financial relationship is with the reader, not the advertiser. It clarifies our mission and helps us make tough choices about how to spend our precious editorial resources.
NY times surpass 2 million digital news subscriptions in less than half the time it took to get to the 1st million.
https://www.uschamberfoundation.org/blog/post/how-big-data-could-save-newspaper-industry/41529
http://searchbusinessanalytics.techtarget.com/feature/How-The-New-York-Times-uses-predictive-analytics-algorithms
http://www.kdnuggets.com/2015/01/exclusive-interview-chris-wiggins-nytimes-chief-data-scientist.html
http://www.columbia.edu/itc/applied/wiggins/DSatW-wiggins.pdf
http://datascience.nyu.edu/the-new-york-times-and-data-science/
https://www.smartdatacollective.com/big-data-salvation-newspaper-industry/
References
Why people pay to read The New YorkTimes
https://medium.com/@lydiapolgreen/why-people-pay-to-read-the-new-york-times-60720880e707
How The New York Times, Vox and other publishers adopt a product approach to news
https://digiday.com/media/new-york-times-vox-publishers-adopt-product-approach-news/
New York Times Digital Subscriptions Continue To Drive Growth
https://www.forbes.com/sites/greatspeculations/2017/05/04/new-york-times-digital-subscriptions-continue-to-drive-growth/#13676fad295c
The ‘Failing’ New York Times Just Hit A New Record For Subscriptions
http://www.huffingtonpost.com/entry/new-york-times-record-subscriptions_us_5979e57fe4b02a4ebb734f5f
Number of paid subscribers to New York Times Companys digital only news product from 1st quarter 2014 to 2nd quarter 2017 (in 1,000s)
https://www.statista.com/statistics/315041/new-york-times-company-digital-subscribers/
Editorial Analytics: How News Media Are Developing and Using Audience Data and Metrics
http://www.digitalnewsreport.org/publications/2016/editorial-analytics-2016/
References
New York Times Website
https://www.nytimes.com/?mcubz=3
