분야
ppt2. Introduction to KKD (Krispy Kreme Doughnuts)
3. 3C Analysis
4. Customer Experience (CE) & 5P Suggestion
5. Application of CE
Many of foreign food-service companies launched in Korea
We don’t always eat ‘kim-chi’ everyday
KKD want to contest in the whole franchised market
But actually, KKD has to struggle against the Dunkin Donuts
Charisma Brand
Devotion to appreciation of the beautiful
Appreciation of the Beautiful is regarded as important in the society where are full of information with lack of enough time.
How do you devote to appreciation of the beautiful?
